Radicool Kids is a New Zealand–designed and owned children’s clothing label, often described as “the coolest little kids brand in the world.” Founded in Dunedin over 10 years ago, the brand was created to fill a gap for stylish boys’ clothing without the hefty price tag. The success of its first range, Radicool Dude, led to the launch of Kissed by Radicool for girls in 2014, followed by Rad Tribe, a unisex basics collection, in 2017.
Taking inspiration from surf, skate and street culture, Radicool Kids delivers seasonal collections that are bold, playful, and built for comfort. Known for quality fabrics, standout prints, and affordable style, their designs aren’t for the fainthearted – these are clothes made for kids who love to stand out from the crowd.
